Fire Prevention Week promotes ‘Look. Listen. Learn’ campaign

Oct 11, 2018 by

North Reading Fire Department Open House is October 14

Published in the October 11, 2018 edition

NORTH READING — As Fire Prevention Week approaches, the North Reading Fire Department encourages residents to “Look. Listen. Learn.” What does that mean?

Today’s home fires burn faster than ever. In a typical home fire, you may have as little as one to two minutes to escape safely from the time the smoke alarm sounds. Knowing how to use that time wisely takes planning and practice.

The North Reading Fire Department is teaming up with the National Fire Protection Association (NFPA), the official sponsor of Fire Prevention Week for more than 90 years, to promote this year’s Fire Prevention Week campaign, “Look. Listen. Learn. Be aware. Fire can happen anywhere.” This campaign works to educate the public about basic but essential ways to quickly and safely escape a home fire.

Rising death rates

NFPA statistics show that the number of U.S. home fires has been steadily declining over the past few decades. However, the death rate per 1,000 home fires that are reported to fire departments was 10 percent higher in 2016 than in 1980.

“These numbers show that while we’ve made significant progress in teaching people how to prevent fires from happening, there’s still much more work to do in terms of educating the public about how to protect themselves in the event of one,” said Lorraine Carli, NFPA’s vice president of Outreach and Advocacy. “This is particularly critical given the increased speed at which today’s home fires grow and spread.”

Overcoming complacency

Carli also notes that although people feel safest in their home, it is also the place they are at greatest risk to fire, with four out of five U.S. fire deaths occurring at home. That over-confidence contributes to a complacency toward home escape planning and practice.

“Working in the fire service for many years, we know that people often make choices in fire situations that jeopardize their safety or even cost them their lives,” said Vincent Zarella of the North Reading Fire Department. “We need to do a better job of teaching people about the potentially life-saving difference escape planning and practice can make and motivating them to action.”

Firefighter Zarella said this year’s “Look. Listen. Learn.” campaign highlights three steps people can take to help quickly and safely escape a fire:

• Look for places fire could start.

• Listen for the sound of the smoke alarm.

• Learn two ways out of every room.

While NFPA and the North Reading Fire Department are focusing on home fires, these fire safety messages apply to virtually anywhere.

“Situational awareness is a skill people need to use wherever they go,” said FF Zarella. “No matter where you are, look for available exits. If the alarm system sounds, take it seriously and exit the building immediately.”

Open House Sunday

The North Reading Fire Department is hosting an Open House at the Fire Headquarters, 152 Park Street, on Sunday, October 14 from 11 a.m. to 2 p.m. It will include static displays and prevention education. Everyone is welcome.

For more information about Fire Prevention Week and home escape planning, visit www.firepreventionweek.org.

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